Care They Deserve, Love You Trust
Transforming Dog Ownership. For Good.
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Businesses Worked With
Hands-on experience supporting, advising, and working directly with businesses — understanding the realities of growth, operations, and exit from the inside.
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Years Business Experience
Over 15 years of real-world business experience across operations, leadership, and growth, now fully focused on building and improving dog service businesses.
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Business Owners Spoken To
In-depth conversations with business owners across the UK, giving us a clear understanding of the challenges, pressures, and opportunities owners face at every stage.
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Long-Term Commitment
Every acquisition is approached with a long-term, legacy-first mindset, prioritising welfare, people, and sustainable growth over short-term returns
Legacy-First Ownership
We acquire businesses with the intention of owning and improving them long-term, protecting the legacy, reputation, and relationships you’ve built over years of hard work.
Operator-Led, Not Financially Driven
We’re operators first, not spreadsheet buyers. Our decisions are grounded in real-world experience running and supporting dog service businesses, not short-term financial engineering.
People & Dogs Come First
From teams to customers to the dogs themselves, people and welfare sit at the heart of every decision we make, no shortcuts, no compromises.
The problem we’re solving
Dog ownership should be joyful, but too often it’s confusing, fragmented, and expensive.
Right now, owners are forced to stitch together support across multiple providers. Quality varies massively by postcode. And many brilliant independent businesses struggle to scale, systemise, or exit well. We believe the industry can be better.
The Doggo Group exists to unify great dog service businesses under one mission-led group, improving the customer experience, raising standards, and building long-term value for dogs, owners, teams, and communities.
We’re Here For Pets
Trusted Care With A Gentle Touch
Why we’re different
Long-term owners, not short-term flippers: We build sustainable businesses that last. Our aim is to improve the industry, not strip it down.
Dog-first decision making: Welfare, quality, and trust come before shortcuts.
Operator-led: We understand dog services from the ground up and focus on what actually improves outcomes.
Ecosystem thinking: Each business strengthens the others, creating better customer journeys and more resilient operations.
What we do
Acquire: We acquire established dog service businesses and provide owners with a respectful, legacy-first exit. We protect what works, keep the soul of the business, and build the systems to take it further.
Build: Where the market has gaps, we build new dog-focused services and platforms designed around real owner needs, not corporate convenience.
Run & Improve: We bring operational discipline, marketing support, and people-first leadership to help each business become stronger, more consistent, and more scalable.
Vision, mission, aim
Vision: A future where every dog and every owner has access to the best care, products, and services, regardless of income level or background.
Mission: To acquire, build, and grow businesses that transform the dog ownership experience, combining empathy, innovation, and operational excellence.
Aim: To disrupt a fragmented dog ownership industry by uniting high-quality businesses under one strategic group, delivering consistent, trustworthy, and elevated experiences across the UK and beyond.
Our Commitment
We put long-term value ahead of short-term wins. That means protecting dogs’ welfare, respecting founders’ legacies, and supporting the people who deliver care.
We focus on consistency, trust, and reliability across every customer interaction, strengthening businesses, communities, and the wider dog ownership ecosystem.
What we’re building
We’re building an interconnected group spanning services such as training, walking, daycare, grooming, boarding/kennels, retail, and education.
Over time, our goal is simple: a one-stop ecosystem where dog owners can get the right help, from the right people, at the right time, without the hassle.
Own a dog service business and thinking about the next chapter? We’d love to have a confidential, no-pressure conversation.